A few more highlights from Joseph Ford's recent campaign for LEGO with We Are Social exploring the endless creative possibilities of the LEGO Adidas Originals Superstar through collaborations with six unique creators - @afrokickz , @ornamentalconifer , @helsoe , @178kz_boy , @tomyoo23 and @letasobierajski .
"We are Fans, We are Owners, We are Wimbledon"....
Chris Floyd joins forces with AFC WIMBLEDON to launch an exciting new campaign to celebrate the wonderful and diverse nature of the fanbase of the fan-owned club.
CHRIS FLOYD shoots the awesome MARCUS RASHFORD for the June issue of MEN'S HEALTH.
"Over the past year, the professional footballer and activist has successfully pressured the UK government to change its policy on free school meals, become the third youngest Manchester United player to score 50 Premier League goals, been appointed England Captain and awarded an OBE".
In Chris's words...
"Marcus manages to reconcile personal ambition and social conscience with ease. This is a man who combines drive with humility, activism with politesse. Everyone likes Marcus Rashford. Because he's authentic. I also counted about 20 knackered old footballs in his garden, in hedges, behind fences and one even impaled on a shed roof. Just like you and me."
See Chris's cover and the full article here.
JOSEPH FORD shoots pro skater / NIKE athlete, motorcyclist, model and mudlark JOSIE MILLARD against the brightest of blue hues in a Brighton carpark.
A bold new take on JOSEPH's exploration into the world of #camouflage.
Chris finds himself surrounded by early morning wild swimmers… but somehow resists the temptation to jump in himself!
#brrrrrrrrrr
Open water swimmer and hopeful for the 2021 Olympics, ALICE DEARING, photographed by Phil Fisk at a secluded lake in Surrey during early lockdown.
Here's an extract from the accompanying article in the Observer:
It sounds scarcely believable in modern, multiracial Britain but nearly a century after the sprinter Jack London became the first black athlete to win an Olympic medal for Britain in 1928, and more than 40 years since Viv Anderson became the first black footballer to start for England, Team GB has never sent a black female swimmer to an Olympic Games. Not one.
But next summer Alice Dearing, a 23-year-old from Birmingham who is Britain’s best open-water swimmer, intends to flip 125 years of history on its head in Tokyo – the small matter of a global pandemic permitting. And, as becomes clear over a thought-provoking and nuanced conversation, that is only the start of her ambitions.
“Being a poster girl for black swimming is exciting, because genuinely I love the sport and I want to see as many people doing it as possible,” Dearing says. “But it’s also terrifying because there’s a lot of pressure. I have rationalised it – if not me, then who? And I want this to happen as soon as possible, to break that barrier.”
It is not the only one Dearing intends to shatter. Last year she became the lead ambassador for the Black Swimming Association, a charity that encourages black people to swim, and she illustrates the scale of the challenge by citing shocking figures from Sport England, which show that 95% of black adults and 80% of black children in England do not swim – while only 1% of registered competitive swimmers with Swim England identify as black or mixed race.
“Things need to speed up absolutely everywhere,” she says. “You can’t just have elite swimmers come from absolutely nowhere. So our focus is on the learn-to-swim side. Because eventually, you’ll see that change as you get more county swimmers then regional, national, international and then eventually, hopefully, more black Olympians.”
HANGING IN THERE...
CHRIS FLOYD photographs OLYMPIC climbing hopeful SHAUNA COXSEY for the 500th issue of STYLIST MAGAZINE.
"A few weeks ago I travelled up to Sheffield on a freezing cold morning to spend the day inside a building made entirely of chipboard and leftover bits of furniture adornment from the Memphis Milano design movement. Inside we were thrilled by the sight of Shauna Coxsey, in the finest SS20 fashions, as she clambered and scampered over every surface of the chipboard palace in this shoot for the 500th issue of Stylist Magazine."
Styling by Helen Atkin.
CHRIS FLOYD shoots local under 11s football team, a disabled minibus group and a senior citizens’ social club in Watford for THE SUN '£1 Million to Good Causes' campaign. Creative Direction by Rob Welch for PULSE CREATIVE.
A breath-taking new commission by JOSEPH FORD for SCHÖN MAGAZINE.
Exploring the challenges of teen life, Paperboy is a metaphor for being a little bit different.
The amazing Jaina Minton dedicated an unreasonable amount of her time (blood, sweat and tears!) to creating Paperboy’s suit. Huge shout out to Sid who managed to keep calm inside the Paperboy suit for two days!
Men's Health commission Chris to shoot Gareth Thomas for the cover of this month's issue, and for the compelling article on 'HIV, Masculinity and What It Takes To Be Tough'.
STYLIST Magazine is 10.
Stylist asked ten previous cover stars to pose with their original cover in and be rephotographed by the original photographer. CHRIS FLOYD went to Sheffield to photograph recently retired Olympic boxing champion NICOLA ADAMS OBE, MBE with her cover from Spring 2016.
Joseph's "knitted camouflage" project with Nina Dodd has now been published by Hoxton Mini Press as a beautiful hard-back book entitled 'Invisible Jumpers'. The book features 25 pieces of bespoke knitwear worn by humans, dogs and bananas alike - blending seamlessly into their surroundings thanks to more than 1000 hours of knitting and endless hours lining up the camera for the perfect shot.
Jonathan was commissioned by HK Strategies and Adidas to shoot Messi’s boot promoting Sport Infinity. A new project developing custom, recyclable, zero-waste clothing and boots so that the new boots you wear today could contain Messi’s old ones.