CHRIS FLOYD was commissioned by Sewing Bee judge / Head βBoyoβ at COMMUNITY CLOTHING, PATRICK GRANT, to produce this lush film for their new range of π΄σ §σ ’σ ·σ ¬σ ³σ Ώπ©² WELSH PANTS π©²π΄σ §σ ’σ ·σ ¬σ ³σ Ώβ¨.
Chris and his team filmed in the Welsh valleys and villages - capturing pants along with designers, makers and wearers for the new range of undies!
Thereβs a really interesting story behind it allβ¦
βNot many people know this, but until not that long ago the best pants in the world were made in Wales - in towns like Aberbargoed, Ystalyfera, Rhymney and New Tredegar.
They made the Wonderbra in Pontllanfraith.
But then one by one the factories closed and a proud manufacturing tradition was lost. But the people and their wonderful skills remain.
Community Clothing makes clothes in 42 factories across the UK. But in the past they have always worked with existing factories, filling spare capacity. Now theyβre trying to restart major manufacturing from scratch.
To get production off the ground Community Clothing needs orders. Customers are asked to pre-order through the campaign website and the ambitious brand is hoping to secure orders for 10,000 pieces of underwear.
If the target is reached then Community Clothing will use that to kickstart regular production and it is hoped that this will lead to as many as 50 skilled staff being brought back to the sewing room in the short term. β
Fabulous film π ! Impeccable pants! (Weβve got ours on pre-order - get yours here!)
